Marketing tips for the shoestring bourgeoisie.
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101 Ways to Drive traffic towards Your Website
Over 100 approaches to drive traffic to your web site, drive traffic towards your website
One of many chief concerns we have as web owners is how to drive traffic to our websites. Not understanding getting increased traffic, how else will we read more leads, make more sales and then earn money online?
There are a number of methods to obtain additional traffic, so I�ve collected this list of my favorite traffic-generation techniques. I�ve attemptedto organize them into the following categories:
Content & Article writing
SEO & Search engine marketing tactics
Video Marketing & Podcasting
Email Marketing & Syndication
Advertising & PPC
Public Relations & Spreading the Word
Social Media & Bookmarking
Content & Article Marketing
Start your site or put in a blog to your site. Use WordPress. Tip: Don�t opt for the free WordPress hosting provided by WordPress.com. It�s a watered-down version of WordPress you cannot optimize!
Research your article keywords while using the Google keyword tool. Target your website posts and articles using these keywords. (Read How you can Add Keywords to your site.) This will help you achieve greater rankings in the search engine results.
Update your site or blog frequently. Three times every week is extremely good. Daily is much better.
Write better headlines. Writing compelling headlines that convert into views can be an art. Make sure you take a look at keywords and work them to your headline. Keep the headline congruent with the webpage it describes.
Stay away from duplicating other posts and articles. Duplicate content articles are one of several big no-no�s in accordance with Google plus you site may be penalized or banned should you be engaging in this practice. Tip: If you�re employing your posts writing, guarantee the contractor knows their work must pass a plagiarism-detection tool like Copyscape. - how to market online
When considering content for your website or blog, there are 2 strategies to consider: timely very hot topics or evergreen. Hot topics-like world events, emerging technology or celebrities-will provide you with a possibility to talk with something is on everyone�s minds, however those topics often cool-down and fade from relevance after a while. Evergreen content-as the name suggests-is content that provides timeless value, based on principles that aren�t as more likely to change with the public�s mood. An excellent bit of evergreen content will bring traffic steadily, every single year, and produces a true focal point your internet site.
Convert your site articles to Adobe PDFs and give them on Scribd.com.
Offer to guest post at other highly-ranked websites. Incorperate your URL within your authors bio box (your brief description in regards to you and ways to reach you for more info.)
Comment on other blogs with your industry or niche. Make your comments thoughtful, courteous and make use of a keyword or two. Add the link back to your website.
Similar to commenting on blogs, offer helpful solutions on Q&A sites like Yahoo Answers and Quora. Place the brief synopsis of one's solution in reply to the question you�re addressing and post the web link completely article (already posted in your website) when they need to find out more.
Join niche-related forums and gives advice, inquire, etc. Include links in your websites with your forum signature.
Offer a whitepaper that answers a standard challenge to your audience. Collect email sign-ups as a swap. Deliver your whitepaper automatically making use of your confirmation autoresponder.
Write a guide. Include links to resources and also to your individual URL. Provide you with the ebook on the website.
Place your new ebook into ebook directories for free or low-cost download.
Convert your ebook right into a PowerPoint presentation and post on SlideShare.
Repackage your ebook for delivery about the Kindle, Nook and other tablet platforms. Then offer it for sale through Amazon, Barnes and Noble, etc.
Add your blog posts to BlogCarnival.com. Host a blog carnival to take exposure to others as part of your niche while building the significance in your own site.
Form your blog promotion network. Agree to retweet, mention, link you aren't promote one member every week. (This involves 100% dedication from all of members making it work. If a member begins falling documented on their commitment, they�re out.)
Article writing. Submit your pithy articles to sites just like the following and remember to incorporate keyword links leading returning to your website. (Read Marketing Mastery Series: 5 Steps to Powerful Article promotion.)
Associatedcontent.com (now Yahoo Voices)
Build a quiz or self-test that shows people something about themselves. Entertaining, informative or both, bring value through self-discovery. Though We are certainly biased, here's a good example I especially like: Branding 101: Discover Your Brand Archetype Quiz
Create a Squidoo lens. This can be a assortment of original articles that link to your web site from a Squidoo page.
Add a forum or discussion group software aimed at your web. (Be warned: It requires time, dedication and wish to grow a thriving community, however it might be worthwhile.)
Offer regular webinars and communicate the schedule and topics through your website and e-mail lists. Tip: Record the seminars and add these phones a members area on your website, or make sure they are available 24/7, thereby bringing a lot more value to your internet site.
Offer a free of charge tool, template or software. When Hotmail was basically introduced, each message carried a little signature at the bottom of each email nevertheless �Get your free email at Hotmail�. The email system went viral, spreading naturally from inbox to inbox.
Need help getting posts out regularly? Engage a ghost-writer using an outsourcing service like iWriter, oDesk, Elance, etc.
Create an engaging infographic. When succeeded, infographics make even driest material visually interesting, effectively grabbing and holding the reader�s attention for a specified duration to supply the message-and your URL.
SEO & Search engine marketing techniques
Use keyword-centric tags along with your WordPress posts.
In WordPress, ensure that you leave trackbacks started up. When you link to other webmasters, an email will notify the blog people who own the newest link and they will likely go to your site. They could even link back!
Install the Google Sitemap XML plugin for WordPress. It automatically sends updates to Google and also other engines like google if you produce a new post, helping your material get indexed more quickly. Don�t use a WordPress site? Use Ping-O-Matic to complete the same thing.
Can�t make use of the Google Sitemap XML plugin for WordPress* to produce your sitemap.xml or robots.txt files (utilized by Google and also other search engines?) Make use of a sitemap generator like XML-Sitemaps.com.
Two words: Google Authorship. Set it up and get the face to look close to your site content within the Search engine results. (Read Google Authorship: How to Get Your Picture into Internet search Results.)
Install Google Analytics in your site and in actual fact see it every now and then. It doesn�t even need to be Google Analytics, but you will be able to observe how much traffic you�re receiving every week and where any visitors are being released from? How will you intelligently drive more visitors to your internet site if you don�t know what�s already on your side?
Submit your site to look engines and look directories. Seems obvious, but most folks don�t know how to start. Listed here is a list of many of the top search sites:
Use the linkdomain command in Google (ex. linkdomain:marketingideas101.com). Even though this only shows a subset with the links that lead into a domain, it might provide you with a perception regarding how the competition are getting their rankings.
Research popular misspellings of one's company�s name and the ones of your respective competitors. Buy those domains and forward the crooks to your internet site.
Find expired domains inside your niche which are still receiving traffic and buy them, directing them toward your site. Just for this, I propose Expired Domains.
Use a custom 404 page to help those obtain the information they're seeking from the website in the event it moves or else becomes unavailable.
Reciprocal linking campaigns with mid- to high-PR sites can offer a boost in your rankings and traffic. The most effective backlink is a one-way, dofollow link from the high PR site. Also, if you�re just how to choose your site plus you've got low PR, you had better have some great content, otherwise your opt-in rate with a reciprocal campaign will probably be low.
Join a web site ring like WebRing. Advantage: Niche-related linking. Disadvantage: Uglies the site. (Much less of an disadvantage should you already have an unsightly site. If that�s the truth, start!)
Pay a freelancer or company to create obscene numbers of traffic to suit your needs. Just beware of ab muscles real chance even tho it's a scam (Read What not Drive Traffic Using Fiverr.)
Online video marketing & Podcasting
Read or speak with your ebook contents in a audio post or group of audio posts and set on BlogTalkRadio or iTunes.
Why only create audio posts of your ebook, blog post or web content? Build a video demonstrating precisely the same information and post to YouTube and Vimeo. Include links back to your site with your video description and in video captions. Tip: you can do this either by presenting the pad yourself, hiring you to definitely present it, or by setting up a video with similar to Animoto.
Email Marketing & Syndication
Link your blog post with your Aweber marketing with email account. Take signups for the newsletter, ebook and other promotional/informational offers. This will improve your emailing list.
Establish an Rss on your site. Add it to FeedBurner.com. (Well.. the thing that was Feedburner. Google gobbled them up.)
Connect your Rss broadcasts on your Aweber e-mail marketing service. This may deliver your site posts within an enewsletter format on your subscriber list. Set the subsciber lists to weekly or whatever is suitable to your posting frequency.
Email your existing and previous customers regularly. Inquire further regarding their desire for new products and services (segment your list accordingly.) Send letters of appreciation, short polls, tips, client spotlights as well as other relevant correspondence to be in front with their minds.
In your enewsletter, don�t embed complete articles. Instead, display hook paragraphs with links to the full articles on your own site. This allows you to gauge what topics are most significant in your readers.
Don�t stop with simply offering your whitepaper out of your newsletter signup confirmation page. Incorporate your Facebook, Twitter, Google+ profiles and links to other websites you possess that complement.
Syndicate your blog with Technorati.
Include your site URL inside your email signature. (It�s an excellent destination to offer several of your social networking URLs at the same time.)
Run a solo ad, whereby you spend someone to promote your offer for their list. Take a look at list owners carefully here; all isn't as it may look. (Proceed with caution. Read Solo Ads Advertising: Why Solo Ad Scams Suck.)
Conduct an ad swap. There is a mailing list. Another marketer has their mailing list. Your offers align with each and every others� e-mail lists. The opposite marketer sends your offer with their list and you send their offer to yours. All things being equal, you both should see your opt-in lists expand. (Get started at Safe-Swaps.com.)
Join venture with another marketer. Such as a solo ad, you take your ad to their list, with all the difference being they have a cut of the sales rather than taking a flat rate.
Advertising & PPC
Run pay-per-click (PPC) ads using Facebook ads, Adwords or Bing Ads. Tip: Make your ad performance carefully initially. You are able to lose a lot of money quickly in case you don�t give consideration!
Pay for banners on other websites. Target websites in your niche, preferably. This is the step-around to start receiving qualified traffic.
Banner exchange. Much like reciprocal links, you consent to trade banner ads with other website owners. Aim for exactly the same or complementary niches.
Post free or paid ads on free classified sites like Craigslist, ClassifiedAds.com, and Backpage.
Begin a joint venture partner program and spread the wealth! Pay others to market you to definitely their internet site visitors and e-mail lists giving them a cut. Be sure to can track referred traffic correctly before rolling this out.
Publicity & Spreading the Word
Offer to start a guidance column for local media outlets. Possess some example column posts and know your pitch a long time before approaching publishers. Finally, make sure the publisher�s audience matches your personal.
Along the identical lines as an advice column, offer to publish an editorial. That is similar to guest posting on someone else�s blog. By offering thoughtful clues about a typical challenge or current event, you bring value towards the publication as well as a spotlight for your own efforts.
Write a powerful website article and post to free pr release sites and native media outlets. Here's a list of free and paid press release sites:
Are your offline marketing materials supporting your online marketing efforts? You should have your URL on your own business card printing, flyers, brochures, letterhead; all stationary.
Pay a higher school or college student to position flyers along with your offer and URL out and about. Include college campuses, malls, grocery stores, houses, etc., provided that business proprietors are asked therefore long since the location is congruent (or neutral) along with your offer. These locations must be places where your audience frequents. Tip: Uncertain those flyers won�t find themselves in the trash? In today�s chronilogical age of smartphones, spend on each picture of the flyers as they�re placed.
Drive your URL throughout town. Brand your URL to your license plate cover, bumper sticker, and have it added professionally for your vehicle�s rear window, tailgate, side, etc. Better if the car is unique for some reason (and I�m not speaking about that rust spot the same shape as Elvis or the Virgin Mary.) Wish to take this outrageous? Spend money on an eye-catching vehicle wrap.
Buy a set of sandals or boots and carve your URL in to the bottom ones. Go walk on wet sand or snow and provide those that follow with your footsteps something to take into consideration.
Hold a competitive sport. Winner gets a rave review on your site, an exciting toy or gadget, cash.. whatever. Greater compelling and niche-appropriate the prizes, the greater. Announce the contest winners on your site.
Join an area business group or association. Members often reap the benefits of being classified by the member directory, complete with their website�s URL.
Your card should have your link about it, obviously. Better, utilize back of your business card to imply a special offer, promotional code, promotion or another thrilling reason behind them to go to your site. Now those networking mixers may actually bring some visits to your website rather than seeding your business cards in the bottom of trash bins all over town.
Sponsor a league team. This might be softball, darts, roller derby, bowling-even chess. Look at the audience (the gamers in addition to their families and fans) plus your own interests in choosing your sponsorship opportunity.
Get seen in the media. This technique did wonders for Dave Mayer of CleanBottle.com. Put on a huge bottle costume-complete with URL-Dave was caught on video running along Tour de France bicyclists. The video went viral and CleanBottle�s orders exploded. She has since made this technique a cornerstone in their online marketing strategy, though he�s occasionally roughed up by drunken cycling fans.
Give a live talk, presentation, seminar or workshop. At the end of that event, you should be collecting a quick survey to view how you can help the next event. Request emails from those that confirm they wish to opt to your subsciber lists.
When folks were subscribing to that event, did they complete a registration form? It better not have been printed! Any flyers or advertising for that event should indicate your web site where they�ll find more event details as well as the registration form.
Give an interview. Whatever the format, a recorded interview will offer you excellent contact with your market and places you in the expert seat. As the interviewer for the list of questions in advance, or offer your own personal. Practice being at ease and request for a copy in the interview to be used absolutely need marketing efforts.
Interview others. With each and every interview you conduct, the better it is that you can interview larger names inside your industry. The better the names, the larger the draw. Tip: Have your recorded interviews transcribed and give them on the website. It�s a powerful way to generate fresh content!
Offer to present an item review (whether whether positive or negative) or testimonial in substitution for a backlink.
Send your products or services (for free) along with other site owners with an online product review.
Hand out promotional products together with your URL on them. Don�t skimp here. Nice metal pens and USB drives usually tend to stay with me for any long time, regardless of whether they have a brand name and URL emblazoned on them.
Hold a web-based treasure hunts. Contestants compete to answer riddles and collect clues to win mind-boggling prizes. Naturally, one of many clues (and the treasure!?) will likely be on your own website.
Printed banners, billboards and skywriting. Enough said there. Better: May well avoid the printing costs. To retaliate against political sign thieves, Michigan internet marketing agency, Oneupweb projected a 30-foot video loop of your dancing Senator Obama on the side of the building. The stunt made the evening news from coast to coast.
Produce viral content. How? One idea is to come up with a legend be realized. Athletic shoe manufacturer Hi-Tec, designed a series of �reality� videos showing their new type of running shoes were so water-resistant, individuals were trying to are powered by water-and they were succeeding.
Tattoo (temporary or otherwise not) your URL to your body. Whatever important will certainly get explored.
Ask a celebrity to put on a t-shirt or dress together with your URL printed about it.
When attending a tradeshow, your team wear the identical shirts, visibly labeled together with your URL. Buttons and hats are another form of this.
Create an award program. Establish the policies, the award graphics, pr release templates, etc. Be discerning about how you end up picking your candidates to make your announcement. Let the winner(s) to put the modern badge on their site. Obviously, it�s a web link to the award summary on your own site.
Promote a purchase, introductory pricing, free trial or other enticing promotion to steer deal-conscious buyers to your site.
Social networking & Bookmarking
Facebook. Share interesting or relevant posts, images and videos on your own Facebook �fan page�. Every now and again, incorporate a hyperlink to your individual website.
Facebook. Install the NetworkedBlogs Facebook app and connect your blog post to Facebook. Once you post to your blog, this page automatically shows in Facebook.
Facebook. Link your Facebook account along with your Twitter account so an article in Facebook automatically posts in Twitter. This lightens your need to sign in to both accounts and adds diversity in your Twitter updates and messages, particularly when you�re smart enough to automate some of them using�
MarketMeSuite. Manage your social media streams and accounts derived from one of place. Best: Create, schedule and upload your social websites broadcasts weekly, month, quarter or year at a time. Greatly cuts down on social media burden.
Twitter. Display your Twitter feed on your website or blog. If you�re with your Twitter or facebook account regularly, your tweets will display and actually freshen your website. This encourages repeat visits and updates your website, keeping you fresh in Google�s serp's.
Twitter. Incorperate your website�s link inside your Twitter bio.
Twitter. Tweet concerning your product, service or articles. Include links to your onsite material. Use hash tags (#) to provide your tweets to relevant topic streams.
LinkedIn. Connect your WordPress blog using your LinkedIn account so your blog posts appear on your profile.
LinkedIn. Include your URL in your profile.
LinkedIn. Begin a LinkedIn group. Best: Target your niche and mention your location within the group�s description to develop an even more focused group.
LinkedIn. Too busy to get started on your personal LinkedIn group? Join other groups and improve the value of those communications. Often, those posts may be expanded for being full articles by yourself website. Then provide you with the link to the viewers.
Pinterest. Add interesting, non-copyrighted graphics on your web pages and blog posts then pin the crooks to your Pinterest account.
Create an account in a of these popular social bookmarking sites. Incorperate your URL within your profile.
Using these popular social bookmarking sites, bookmark links valueable, in connection with your niche. Your own website should be one of them bookmarks.
Ask others to bookmark your internet site. Or bribe them. Either way.
And finally-because you can�t use a set of only 100 marketing the thing it an internet site called �Marketing Ideas 101�:
Content & Article promotion (cont.)
Make a �100 Ways to� list post and have visitors to share when they think it is helpful. Less than that ambitious? Increase the risk for list �10 Ways to�, �3 Ways to�, �50 Ways to�-you have the idea.